Are Ideas Becoming More Valuable Than Execution?

For decades, we’ve heard the same mantra: Ideas are cheap. Execution is everything. 

But I believe that’s changing.

Thanks to technology, the balance between ideas and execution is shifting—and ideas are becoming more valuable than ever.

Technology is rapidly automating much of what we once considered “execution.”

Just this past weekend, I used three different AI models to create job descriptions, draft a housekeeping operations manual, compile a list of companies for business development, and generate a legal contract template. A year ago, I would have paid professionals thousands of dollars to do this work. Now, AI tools handle it in minutes.

Does that mean execution is dead? No—but what we once thought of as valuable execution is evolving.

Where is the Value Now?

The value now sits at both ends of the barbell:

1. On the front end—coming up with the right ideas.

2. On the back end—actually doing the work.

   
   

But the "how"—the process of getting from idea to execution—is becoming less valuable, thanks to AI and automation.

Take your business finances as an example:

• Coming up with a unique way to generate more revenue? Hard and valuable.

• Figuring out how to do it? Easier than ever—AI can give you step-by-step guidance in seconds.

• Actually executing and sustaining it profitably? Also hard and valuable.

The Takeaway

If the “how” is becoming less valuable, what does that mean for you? It means the future belongs to those who master two things:

1. The ability to generate better ideas. Good ideas are still rare.

2. The discipline to bring those ideas to life. Even more rare!

   
   

Not sure how to build a better financial future, fix your tax situation and clean-up your P&L? Ask ChatGPT—you’ll get an okay answer…but no execution support. 

Ready to actually do it, book a call with Alchemy today.