There are 7 deductions most agents miss — see how much you could save. Download your Checklist now.
Built for Real Estate Professionals Who Deserve Better
Your business is complex. Your finances shouldn’t be.
THE ALCHEMY STORY
Alchemy of Money was founded by Brandon Green, a respected leader with a long career in real estate, and Shane Feldman, a celebrated entrepreneur known for building high-performing organizations around the world. Together, they saw a gap no one was addressing.
Real estate entrepreneurs were growing ambitious businesses — but their financial systems weren’t keeping up. Bookkeeping felt confusing, tax planning came too late, and agents were carrying unnecessary stress that held them back from scaling with confidence.
Brandon and Shane knew the industry needed something better: a financial services partner built specifically for the realities, rhythms, and opportunities of real estate. So they created Alchemy of Money - a tech-enabled financial services company that blends expert bookkeeping, tailored tax strategy, and modern systems with the lived experience of founders who truly understand the industry.
What began as a solution for their own ecosystem has evolved into a trusted partner for hundreds of real estate professionals across the country.
Clarity leads to confidence.
When your numbers make sense, every decision becomes easier.
Systems create freedom.
Structure isn’t limiting, it’s what allows you to grow, invest, and plan with intention.
Support matters.
You’re not meant to do this alone. With Alchemy, you have experts in your corner who treat your business like their own.
WHAT WE BELIEVE
HOW WE WORK
We designed Alchemy specifically for the pace and pressure of real estate:
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Dedicated bookkeepers who understand agent workflows
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Tax strategists who help you plan, not panic
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Clear systems and reporting that reduce stress
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A long-term partnership rooted in trust, consistency, and transparency
It’s bookkeeping, tax support, and business clarity, all in one place.
MEET THE LEADERSHIP TEAM
The people behind your numbers.
Our approach is unique: an in-house team of full-time tax accountants, bookkeepers, and account managers. From your everyday questions to big strategic moves, we bring responsiveness and empathy that make us feel like part of your team.
BRANDON GREEN
Co-Founder, Chief Alchemist
Shane Feldman
Co-Founder, Chief Operating Officer
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Nicole Welsh
Director of Operations
Jason anderson
Chief Marketing Officer
MEET THE TEAM
The people behind your numbers.
A dedicated team combining financial, accounting, and real estate experience - here to help you grow with clarity and confidence.
BRANDON GREEN
Co-Founder, Chief Alchemist
Shane Feldman
Co-Founder, Chief Operating Officer
Nicole Welsh
Director, Member Services
Danielle Gambacini, CPA
Tax Manager
Chantelle Winchester, EA
Tax Manager
Philip Weech, CPA
Tax Specialist
Ryan Chacanias
Account Manager
Lauren Tagliaferri
Account Manager & Tax Administrator
Diana Rose
Jr. Account Manager
Pauline Rodis
Accountant
Grace Palomo
Bookkeeping Manager
Joanne De Peralta
Bookkeeper
Belle Amandoron
Bookkeeper
Jaycel Sito
Bookkeeper
Ladie May Abadilla
Bookkeeper
Jam Estonilo
Bookkeeper
Showie Tormis
Bookkeeper
Gems Delalamon
Bookkeeper
Bernadeth Santiago
Bookkeeper
Krystal Reyes
Bookkeeper
Hank Sorensen
Financial Guide
Stephen Rifici, CFP®, CRPC®
Financial Planner
Maisie and Olive
Accounts Receivable
Frequently Asked Questions
You might have some questions. Here are answers to the ones we hear most often.
Most CPAs are generalists. We specialize in real estate, so we see deductions and strategies they miss.
Yes. We support agents and teams in all 50 states, and Washington, D.C.
Many clients see savings or cleaner books within 90 days.
No. We provide year-round bookkeeping, tax planning, and CFO services.
WHY ALCHEMY OF MONEY
We’ve been in your shoes. As former agents ourselves, we know the stress of messy books, surprise tax bills, and unclear cash flow. That’s why we built Alchemy of Money: to give real estate professionals a partner who speaks their language, spots opportunities, and saves them real money.
We also support you with dedicated account managers. You need support that moves with you. Our account managers specialize in real estate and respond quickly to your needs. What’s included?
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One-on-one support
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Fast response times
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Real estate-specific expertise
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Hands-on help through major decisions
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Guidance for team structures, commission splits, and income planning
