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The #1 real estate tip from Gary Keller

One thing I learned early in my career from Gary Keller was the principle of playing to one's strengths. Gary firmly believes that investing the majority of your time in what you excel at can yield extraordinary results. This also means sourcing talented individuals who complement your weaknesses.


Being a leader doesn't mean you have to be a superhero who can do it all. In fact, the most successful leaders I've met know how to leverage their quirks and invest their precious time where they truly shine. Then, (and this part is critical,) they delegate and outsource the rest.


Picture a real estate agent who possesses the charm of a smooth-talking unicorn but has the tech skills of a pigeon trying to use a smartphone. Instead of flapping around in a digital nightmare, they summon the tech gurus who can maneuver through apps and platforms with a flick of their fingertips. It's a match made in real estate heaven!


Imagine a real estate entrepreneur who breaks out in a cold sweat at the sight of numbers. Instead of masochistically trying to become an accounting wizard, they admit their numerical Achilles' heel. What do they do? They bring on a team like Alchemy and unleash the mighty forces of a number-crunching genius who can conquer spreadsheets faster than a caffeinated cheetah on roller skates. Talk about efficiency and accuracy!


But THIS is exactly where many entrepreneurs slip up:


They delegate the work…but they also delegate the understanding.


You can't just recline in your Adirondack chair and bask in the glory of your accountant's wizardry.

You must invest in your own knowledge so when you review the numbers, you know what they’re actually telling you.


Delegate the work, but not the understanding.


I promise this one principle will help you get where you want to go faster, and with greater ease.

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